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Outrageous Gasoline Price Gouging in Orlando Florida

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In these times of high gasoline prices it is up to us as consumers to inform each other when we see particularly heinous examples of inordinate gas prices. I travel a great deal and have a pretty good feel for gas prices across the country. In Central Florida on June 11, 2008 I have driven from Coca Beach to Orlando. In central Florida right now the average price for regular 87 octane unleaded ranges from $3.97 per gallon to about $3.99 per gallon with premium 93 octane at around $4.29.

Most vacation travelers who are returning to the Orlando airport want to fill up their gas tanks before they take the cars back as this is generally cheaper than allowing the rental companies to do so (this is another scam for another day). So instead of taking the exit south into the airport (for everyone but Hertz and Alamo which are across the street from the offending station) most people take the exit north to hotel row where there is a gas station at the first red light.

Interestingly, most gas stations advertise their prices. Not this one. When I pulled up to the pump I noticed to my horror that the price of regular gas was $5.29 per gallon with unleaded plus (89 octane) at $5.39 per gallon, and premium at $5.49 per gallon! I took pictures for verification of this that are included in this article. This is over $1.30 per gallon higher than anywhere else in the central Florida area that I visited.

The name of the company is Suncoast Energies and is on the right hand side of the road just north of the airport. A nice hint that I got from the Budget Rental car agent was to go another 1/2 mile north and that station sells gas for $3.99 per gallon so there is absolutely no excuse but greed for what Suncoast Energys is doing.

Tell all your friends, this has to be the highest priced gas in the United States.

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{"commentId":1941021,"authorDomain":"wingod"}

Trying to let everyone know.

{"commentId":1941021,"threadId":"286185","contentId":"1563856","authorDomain":"wingod"}
  • 4 votes
Reply#1 - Wed Jun 11, 2008 4:23 PM EDT
{"commentId":1942591,"authorDomain":"macbrowns"}

Hey Space Guy,

I live in Orlando. WFTV did a story on this about a month ago:

At Suncoast Energy's near Orlando International Airport, the owner is charging more than $5 a gallon. (5/15/08)

It's the last gas station tourist will see before returning the rentals to the airport or to the Hertz across the street. Convenience My A$$, I still say it's price gouging, especially when the other gas stations a mile or two up the road are a dollar cheaper.

{"commentId":1942591,"threadId":"286185","contentId":"1563856","authorDomain":"macbrowns"}
  • 1 vote
#1.1 - Wed Jun 11, 2008 8:37 PM EDT
{"commentId":1943248,"authorDomain":"janeway77"}

Was anybody actually buying gas there? I wonder why? Surely folks would drive away after they saw the price at over $5.00 a gallon.

{"commentId":1943248,"threadId":"286185","contentId":"1563856","authorDomain":"janeway77"}
    #1.2 - Wed Jun 11, 2008 10:44 PM EDT
    {"commentId":1943591,"authorDomain":"wingod"}

    Many people do as they are tourists who are filling up for the last time as they turn their rental cars in. They usually have kids and are just wanting to get to the airport.

    Also, unlike all other filling stations they do not advertise their prices so you don't know it until you are there.

    {"commentId":1943591,"threadId":"286185","contentId":"1563856","authorDomain":"wingod"}
    • 1 vote
    #1.3 - Wed Jun 11, 2008 11:37 PM EDT
    {"commentId":1943651,"authorDomain":"insert"}

    space guy, as long as you get notice of the price before you put the gas in your car, there really isn't any sort of legal problem.

    {"commentId":1943651,"threadId":"286185","contentId":"1563856","authorDomain":"insert"}
    • 2 votes
    #1.4 - Wed Jun 11, 2008 11:48 PM EDT
    {"commentId":1943720,"authorDomain":"wingod"}

    So you run a gas station I presume.

    {"commentId":1943720,"threadId":"286185","contentId":"1563856","authorDomain":"wingod"}
    • 1 vote
    #1.5 - Wed Jun 11, 2008 11:58 PM EDT
    {"commentId":1943786,"authorDomain":"insert"}

    Sorry? I know fraud laws...

    {"commentId":1943786,"threadId":"286185","contentId":"1563856","authorDomain":"insert"}
    • 1 vote
    #1.6 - Thu Jun 12, 2008 12:13 AM EDT
    {"commentId":1943842,"authorDomain":"wingod"}

    While it may be legal, it is certainly immoral and I hope that I help to turn away enough traffic to put them out of business.

    {"commentId":1943842,"threadId":"286185","contentId":"1563856","authorDomain":"wingod"}
    • 2 votes
    #1.7 - Thu Jun 12, 2008 12:24 AM EDT
    {"commentId":1947468,"authorDomain":"fdbryant3"}
    Was anybody actually buying gas there? I wonder why? Surely folks would drive away after they saw the price at over $5.00 a gallon.

    They probably make most of their money off of three types of people:

    1) Business types who have an expense account
    2) People who are running late to meet their plane
    3) People who are just too lazy to be bothered going somewhere else

    Like I said - I have no problems with what they are charging. In Jacksonville the gas stations at the airport always charge considerably more than the ones just one exit down. My response is simple - I don't fill up there.

    {"commentId":1947468,"threadId":"286185","contentId":"1563856","authorDomain":"fdbryant3"}
    • 2 votes
    #1.8 - Thu Jun 12, 2008 2:13 PM EDT
    {"commentId":1950329,"authorDomain":"insert"}

    Why is it immoral? If you don't want to pay the price, buy your gas elsewhere.

    {"commentId":1950329,"threadId":"286185","contentId":"1563856","authorDomain":"insert"}
    • 2 votes
    #1.9 - Thu Jun 12, 2008 7:26 PM EDT
    Reply
    {"commentId":1942216,"authorDomain":"monkeyknuckle"}

    Contact Florida's attorney general. It may be illegal.

    {"commentId":1942216,"threadId":"286185","contentId":"1563856","authorDomain":"monkeyknuckle"}
    • 2 votes
    Reply#2 - Wed Jun 11, 2008 7:25 PM EDT
    {"commentId":1942229,"authorDomain":"wingod"}

    The way to get their attention is to publicize this. The people at Budget knew about this and said that government employees that they knew had reported this to no avail. If we shine the light of public scrutiny on this, I just bet we will get results.

    Just google the company name and you will see a long list of complaints like this one:

    http://www.my3cents.com/showReview.cgi?id=24050

    {"commentId":1942229,"threadId":"286185","contentId":"1563856","authorDomain":"wingod"}
    • 2 votes
    #2.1 - Wed Jun 11, 2008 7:27 PM EDT
    Reply
    {"commentId":1942246,"authorDomain":"wingod"}

    Folks

    I just found the Department of Energy Price Gouging Report form.

    If about 10,000 people report this station, I bet we would have some results.

    http://gaswatch.energy.gov/

    Here is the station address

    5928 Butler National Dr. Orlando, FL 32822

    {"commentId":1942246,"threadId":"286185","contentId":"1563856","authorDomain":"wingod"}
    • 3 votes
    Reply#3 - Wed Jun 11, 2008 7:31 PM EDT
    {"commentId":1942265,"authorDomain":"wingod"}

    Here is a local TV report about this station.

    http://www.wftv.com/news/14940867/detail.html

    Lets see if Newsvine can have some effect in the big bad world!

    {"commentId":1942265,"threadId":"286185","contentId":"1563856","authorDomain":"wingod"}
    • 1 vote
    Reply#4 - Wed Jun 11, 2008 7:36 PM EDT
    {"commentId":1942643,"authorDomain":"insert"}

    Is this really illegal, though? It hardly qualifies as price gouging, which, according to Wikipedia, only applies in a civil emergency or other shortage situation. The fact that gasoline is available for $1.30 less elsewhere only proves the point that this is not price gouging. Any person has the right and ability to go to another gas station and pay less. This is a perfectly legal method of taking advantage of people valuing their time (to turn around and go to another station) more than the additional $1.30/gal. If the free market actually objected to this, people would stop patronizing this station, and instead patronize other stations, so the proprietor here would lower his prices. The AG of Florida is right not to get involved.

    {"commentId":1942643,"threadId":"286185","contentId":"1563856","authorDomain":"insert"}
    • 2 votes
    Reply#5 - Wed Jun 11, 2008 8:46 PM EDT
    {"commentId":1942762,"authorDomain":"kebig3"}

    Check out the video I took at 7:20PM on 06/11/2008

    {"commentId":1942762,"threadId":"286185","contentId":"1563856","authorDomain":"kebig3"}
      Reply#6 - Wed Jun 11, 2008 9:12 PM EDT
      {"commentId":1943811,"authorDomain":"adamkemp"}

      It's not illegal to charge this much. There is no shortage of gas right now. There is no emergency. Price gouging happens when there is an emergency and the sellers take advantage of that emergency. This is just a case of someone with a really great location who is able to charge a whole lot more because people are willing to pay more. Obviously enough people are willing to pay that much rather than turn back. He's probably paying a premium for that location for exactly that reason.

      {"commentId":1943811,"threadId":"286185","contentId":"1563856","authorDomain":"adamkemp"}
      • 1 vote
      Reply#7 - Thu Jun 12, 2008 12:18 AM EDT
      {"commentId":1943843,"authorDomain":"insert"}

      Exactly.

      Is it wrong to charge more for a waterfront house than for the exact same house a mile from the sea? Of course not. Same thing with this. Location confers utility on a product.

      {"commentId":1943843,"threadId":"286185","contentId":"1563856","authorDomain":"insert"}
      • 2 votes
      #7.1 - Thu Jun 12, 2008 12:25 AM EDT
      Reply
      {"commentId":1944322,"authorDomain":"mildlydisturbed"}

      heh, the shell station on el camino here in san mateo CA goes up daily, its at 5.30 to about 5.60 today i think...

      never see anyone there, must be a cover business.

      {"commentId":1944322,"threadId":"286185","contentId":"1563856","authorDomain":"mildlydisturbed"}
        Reply#8 - Thu Jun 12, 2008 3:08 AM EDT
        {"commentId":1944626,"authorDomain":"adventurebooks"}

        I think it's Minnesota that has a law saying gas stations can't charge more than eight cents a gallon higher than nearby stations...?

        They did it to keep mom-and-pops from going broke when Arco moves in or something.

        Average price at ARCO stations, Seattle area: $4.15 for regular unleaded on June 10, Auburn North Arco.

        {"commentId":1944626,"threadId":"286185","contentId":"1563856","authorDomain":"adventurebooks"}
        • 2 votes
        Reply#9 - Thu Jun 12, 2008 6:50 AM EDT
        {"commentId":1946446,"authorDomain":"thevineofhob"}

        What's funny is that New Jersey has a law that works quite the opposite, gas stations are bared from selling gas at below cost, or maybe even forced to sell it for some profit. The idea being that some major gas station chain would come in and operate at a temporary loss by selling their gas for below cost in order to drive their competition out of business. Then they would jack up the prices.

        There is this one section of highway in NJ where the gas station on the north-bound side sells their gas for at least 10 cents higher than the gas station directly across on the south-bound side. Both gas stations are owned by the same person. I guess north-bound traffic doesn't want to take the time to make the u-turn to go to the cheaper gas...

        {"commentId":1946446,"threadId":"286185","contentId":"1563856","authorDomain":"thevineofhob"}
        • 1 vote
        #9.1 - Thu Jun 12, 2008 12:15 PM EDT
        {"commentId":1947359,"authorDomain":"adamkemp"}

        Robert, that would be a stupid way of solving that problem, considering the thing that puts smaller stations out of business is when other stations charge less. That law would effectively kill smaller stations because the bigger ones could just set the price, say, .30 lower, which would force the smaller stations to lower their prices by law.

        {"commentId":1947359,"threadId":"286185","contentId":"1563856","authorDomain":"adamkemp"}
          #9.2 - Thu Jun 12, 2008 1:59 PM EDT
          Reply
          {"commentId":1945022,"authorDomain":"craig19"}

          If all the gas stations on this "row" got together and formed a cartel and decided on a price that people would be willing to bear just short of driving their cars into the storefronts in a revolutioary rage, would this be price gouging?

          {"commentId":1945022,"threadId":"286185","contentId":"1563856","authorDomain":"craig19"}
          • 1 vote
          Reply#10 - Thu Jun 12, 2008 8:57 AM EDT
          {"commentId":1946402,"authorDomain":"thevineofhob"}

          Game theory shows that this would be very unlikely, which is hasn't happened...

          {"commentId":1946402,"threadId":"286185","contentId":"1563856","authorDomain":"thevineofhob"}
            #10.1 - Thu Jun 12, 2008 12:09 PM EDT
            {"commentId":1947365,"authorDomain":"adamkemp"}

            I'm pretty sure price fixing between companies is illegal.

            {"commentId":1947365,"threadId":"286185","contentId":"1563856","authorDomain":"adamkemp"}
            • 1 vote
            #10.2 - Thu Jun 12, 2008 2:00 PM EDT
            Reply
            {"commentId":1945116,"authorDomain":"fdbryant3"}

            I don't have a problem with this. I wouldn't buy gas there but I don't have a problem with them charging whatever they want. If people pay, more power to them.

            {"commentId":1945116,"threadId":"286185","contentId":"1563856","authorDomain":"fdbryant3"}
            • 3 votes
            Reply#11 - Thu Jun 12, 2008 9:15 AM EDT
            {"commentId":2135717,"authorDomain":"briguy1q2w"}

            I got stuck too! $5.499!!!!! on July 1st, 2008 ....OUCH!

            Same thing as others. Price not posted and the pumps were full. I was another airport idiot.
            Does Florida have any uniform usury laws to report these dinks?

            {"commentId":2135717,"threadId":"286185","contentId":"1563856","authorDomain":"briguy1q2w"}
            • 1 vote
            Reply#12 - Mon Jul 7, 2008 5:39 PM EDT
            {"commentId":2135724,"authorDomain":"briguy1q2w"}

            I got stuck too! $5.499!!!!! on July 1st, 2008 ....OUCH!

            Same thing as others. Price not posted and the pumps were full. I was another airport idiot.
            Does Florida have any uniform usury laws to report these dinks?

            {"commentId":2135724,"threadId":"286185","contentId":"1563856","authorDomain":"briguy1q2w"}
            • 1 vote
            Reply#13 - Mon Jul 7, 2008 5:39 PM EDT
            {"commentId":2160982,"authorDomain":"carlroosevelt"}

            What really ticks me off is they don't post the prices. I was extremely low on gas one day and pulled in there but by the time I got to the pump and saw the prices it was too late - I needed the gas. If I had been informed at the time of pulling off the road that the prices were insane I would have gone up a half mile. I really wish the owner of the gas station down the road who has legitimate pricing would buy billboard space right in front of the gas station saying, "Just 1/2 mile down the road you'll find gas for $1.30 less per gallon!" They'd make a killing!!

            {"commentId":2160982,"threadId":"286185","contentId":"1563856","authorDomain":"carlroosevelt"}
            • 1 vote
            Reply#14 - Thu Jul 10, 2008 3:42 PM EDT
            {"commentId":2164399,"authorDomain":"wingod"}

            Yep, that is what that station does. I tried to warn everyone!!

            {"commentId":2164399,"threadId":"286185","contentId":"1563856","authorDomain":"wingod"}
            • 1 vote
            #14.1 - Thu Jul 10, 2008 11:54 PM EDT
            {"commentId":2165581,"authorDomain":"fdbryant3"}
            I was extremely low on gas one day and pulled in there but by the time I got to the pump and saw the prices it was too late - I needed the gas. If I had been informed at the time of pulling off the road that the prices were insane I would have gone up a half mile.

            If you were so low on gas that you couldn't pull out and go that half mile - what makes you think you would have made it anyway? Did you fill up? Personally if I felt I was that low and they were that outrageously expensive I'd have probably put in a dollars worth and gone on to some place cheaper.

            It is a free a market. They can charge whatever they want. No one forces you to pay it.

            {"commentId":2165581,"threadId":"286185","contentId":"1563856","authorDomain":"fdbryant3"}
            • 2 votes
            #14.2 - Fri Jul 11, 2008 8:47 AM EDT
            Reply
            {"commentId":2306361,"authorDomain":"oliverstreats"}

            The crook that owns this station has been getting away with this for years. There is no defending this guys actions, they are immoral at the very least. Tourist are in a hurry to drop their car off and the last thing they expect after spending a ton of money on vacation, is to be robbed at the gas pump. The state of Florida needs to put 1 law into effect, that would put an end to this guy's scam. They need to make it a law that all gas stations must post their prices on a large sign that can be seen from the road. This station might be the only one in the state without such a sign. There has been many complaints against this station but nothing is ever done to help protect tourist as well as Floridians from this crook.

            {"commentId":2306361,"threadId":"286185","contentId":"1563856","authorDomain":"oliverstreats"}
              Reply#15 - Tue Jul 29, 2008 1:21 AM EDT
              {"commentId":2308711,"authorDomain":"fdbryant3"}
              There is no defending this guys actions, they are immoral at the very least

              What is immoral about it? Why doesn't this guy have the right to charge what he wants to charge for gas? Nobody forces you to buy it. Heck, he is probably still charging less than what it costs to let the rental company refill it (either that or this is the place they use).

              Tourist are in a hurry to drop their car off and the last thing they expect after spending a ton of money on vacation, is to be robbed at the gas pump.

              They are not being robbed they are making a choice. They choose not to fill up earlier. They choose to go to a station that doesn't advertise its prices. They choose to fill up after they find out what the prices are. At every step in the process they could make a choice that would take them to a lower cost gas station. Often they don't though because that would inconvenience them. That is fine - your paying for the convenience.

              They need to make it a law that all gas stations must post their prices on a large sign that can be seen from the road. This station might be the only one in the state without such a sign.

              No they don't. People can choose not to go to the station without the sign. People can choose to pull out without filling up. Nothing forces them to fill up there but their own choices.

              There has been many complaints against this station but nothing is ever done to help protect tourist as well as Floridians from this crook.

              Neither tourists nor Floridians need protection from this guy. They need to make better choices. Unless this guy is not displaying the price before you fill up or he is displaying an inaccurate price he is not a crook. People need to take responsibility for their choices. You don't like the price? Don't buy it then.

              {"commentId":2308711,"threadId":"286185","contentId":"1563856","authorDomain":"fdbryant3"}
              • 3 votes
              #15.1 - Tue Jul 29, 2008 11:08 AM EDT
              {"commentId":2308945,"authorDomain":"wingod"}

              Ya know FD you have convinced me on this one, at least partially. What should happen is that the station down the block put up a sign directing people to the cheaper gas at his/her place!!

              :)

              That is capitalism.

              The other guy is still a douche though and I want to let more and more people know about it.

              {"commentId":2308945,"threadId":"286185","contentId":"1563856","authorDomain":"wingod"}
              • 2 votes
              #15.2 - Tue Jul 29, 2008 11:26 AM EDT
              {"commentId":2309552,"authorDomain":"fdbryant3"}
              What should happen is that the station down the block put up a sign directing people to the cheaper gas at his/her place!!

              Somebody probably should.

              The other guy is still a douche though and I want to let more and more people know about it.

              Like I said before - the guy can charge what he wants. He should charge as much as he possibly can. What I really think is going on though is that he probably has contracts with the rental companies (and perhaps other businesses at the airport) to fill their fleets and charges so much in order to make sure that his supply matches demand.

              {"commentId":2309552,"threadId":"286185","contentId":"1563856","authorDomain":"fdbryant3"}
              • 2 votes
              #15.3 - Tue Jul 29, 2008 12:07 PM EDT
              Reply
              {"commentId":2612367,"authorDomain":"garinwhite"}

              I was at this gas station yesterday befor returning my rental car. The price of gas is NOT advertised on a sign. Thank goodness I payed attention before inserting my credit card because the gas is now $5.49, $5.59, and $5.69. I called and reported it to the price gouging hotline. That is outrageous!!!!!!!!!!!!!!!!!!!

              {"commentId":2612367,"threadId":"286185","contentId":"1563856","authorDomain":"garinwhite"}
                Reply#16 - Wed Aug 27, 2008 5:08 PM EDT
                {"commentId":2612627,"authorDomain":"fdbryant3"}

                It is his right to charge what he wants. He isn't required to advertise, only give you the price before you pay. It isn't gouging.

                {"commentId":2612627,"threadId":"286185","contentId":"1563856","authorDomain":"fdbryant3"}
                • 2 votes
                #16.1 - Wed Aug 27, 2008 5:27 PM EDT
                Reply
                {"commentId":2640230,"authorDomain":"s1cooper20"}

                I personally think it it totally outrageous for any gas station in that general area to charge that much. By definition though it i not price gouging under Florida law. It does fit the Webster's Ninth New Collegiate Dictionary definition for fleecing, 2. b. to charge excessively for goods or services. Although I personally find fleecing immoral and unethical it is no against the law.

                {"commentId":2640230,"threadId":"286185","contentId":"1563856","authorDomain":"s1cooper20"}
                • 1 vote
                Reply#17 - Fri Aug 29, 2008 1:02 PM EDT
                {"commentId":2905637,"authorDomain":"gixxer32404"}

                see my article

                {"commentId":2905637,"threadId":"286185","contentId":"1563856","authorDomain":"gixxer32404"}
                • 1 vote
                Reply#18 - Fri Sep 12, 2008 7:55 PM EDT
                {"commentId":2905755,"authorDomain":"gixxer32404"}

                and there was lines to get it at 5.50 a gallon while other nearby stores were like 4.00 a gallon.

                {"commentId":2905755,"threadId":"286185","contentId":"1563856","authorDomain":"gixxer32404"}
                • 1 vote
                Reply#19 - Fri Sep 12, 2008 8:05 PM EDT
                {"commentId":2905772,"authorDomain":"gixxer32404"}

                Tallahassee craigslist.org rants and raves

                {"commentId":2905772,"threadId":"286185","contentId":"1563856","authorDomain":"gixxer32404"}
                • 1 vote
                Reply#20 - Fri Sep 12, 2008 8:07 PM EDT
                {"commentId":4485196,"authorDomain":"ky5q"}

                The phone number of Bob Barnes, the owner, is (407) 438-2355. Lets get lots of people calling him to let him know that we are not going to take it any more.

                {"commentId":4485196,"threadId":"286185","contentId":"1563856","authorDomain":"ky5q"}
                  Reply#21 - Thu Dec 18, 2008 10:09 PM EST
                  {"commentId":4486734,"authorDomain":"wingod"}

                  He is not going to care.  What works is killing is business.  I was back in Orlando recently and spent about half an hour telling people about the 7-11 about half a mile further up the road where the gas was half what it was at the @!$%#'s place.  Cost him a bit of money.  While I was there the business was way down compared to before.  Most locals avoid the place like the plague.  Also, all of the rental car businesses at the airport know about it and are warning their customers.  I made sure that Budget was doing this.

                  {"commentId":4486734,"threadId":"286185","contentId":"1563856","authorDomain":"wingod"}
                  • 2 votes
                  #21.1 - Fri Dec 19, 2008 1:07 AM EST
                  Reply
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